Promotion Art Direction and Design for Tuft & Needle’s fall campaign.
My role: Art Direction for the shoot, video story board creation, development of retail assets, paid media, and organic social.
General Print, Social Media, & UI Design.
Other projects: Infographics | Emails
2018: Navigation Redesign – Prototype of suggested navigation changes to improve usability & experience for users making it easier for visitors to find the content they need faster.
2019: Texture Type Quiz – Designed a new texture typing product used on NaturallyCurly to help users determine their texture type of their curls. The project included prototyping the quiz home landing page, each question slide, and a results page for both desktop and mobile.
Logo, branding, and website project made for Evelyn From The Internets! We established a new logo plus a colorful and fun branding identity to help streamline her on all of her platforms. Website and photography art direction by me. View the full project at evelynfromtheinternets.com
Various NaturallyCurly pictorial infographics created for use in original content articles and brand partnerships. These infographics were then posted to Pinterest generating evergreen clickthroughs back to NaturallyCurly and the respective article page.
NaturallyCurly infographic project promoting top conditioners for textured hair.
Art Direction & Design: Fran
Photography: John Archer
Logo, brand development, and label design for a local mother/daughter candle company. We were going for a classic timeless look and feel.
Freelance social graphics created for Marie Forleo. Instagram + IG Story.
Various email marketing campaigns created at NaturallyCurly & Essence. I had full creative reign with these. Some of the designs use stock images but most were taken in-house by me.
Travel While Black is a mock prototype of a travel app designed for Black millennial travelers looking for an “at your fingertips” approach towards travel recommendations for Black people of color.
A logo + branding project for a nonprofit documentary series.
